When it comes to access to a constantly-evolving pool of possible prospects for business professionals, LinkedIn gets the job done. In order for lead generation to be more efficient, however, integrated automation tools are the go-to. In fact, according to Hubspot, 68% of all businesses have some kind of marketing automation in use.
Read MoreThe process of generating leads on LinkedIn begins with your profile. Consider your profile to be your landing page. When a prospect appears on your profile, they'll want to know all there is to know about your offer, why they can trust you, and if you're the perfect answer to their problem.
Read MoreBusinesses, regardless of their industries, are constantly trying to close deals and make money. Every sales representative has to continually evolve to succeed. People who want to pursue a career in sales have a highly competitive environment that they need to be comfortable in.
Read MoreAre you looking for a way to increase your B2B sales? You may want to tap into using LinkedIn to generate leads, look for referrals, and build your brand. LinkedIn is now the 4th most popular social network globally, and it is specifically popular among professionals and salespeople. This platform can allow you to reach a targeted market ideal for B2B prospecting.
In this article, we will run you through how you can use LinkedIn for lead generation and B2B sales.
Read MoreBefore you even make a single sale or start connecting with your prospects on LinkedIn, you need to optimize your LinkedIn profile. You may be wondering why working on your profile is so important. If you received a LinkedIn connection request by someone you didn't know, wouldn't you check out their profile and try to understand who they are and why they're adding you? If you see that their summary perfectly matches your pain points and problems, and if you also see that their work experience alleviates any doubt that you had about the product, then the product is selling itself at that point.
Read MoreHave you struggled with having authentic connections with people one on one, on LinkedIn, or other social platforms? Well, this episode is for you. Paul will be sharing some nuggets of wisdom that will help you connect better with people. Also, if you are looking to join the entrepreneurship wagon, Paul has some recommendations for you.
Read MoreFor years, LinkedIn has been the platform of choice for B2B marketers looking to build their brand without the hassle of heavy advertising. However, with the rise in automation tools, that paradigm is shifting quickly. LinkedIn automation normalizes the practice for everyday businesses and opens up a whole new way to connect and grow.
Read MoreRunning a B2B business can be quite difficult in comparison to B2C. Specifically, getting prospects proves to be quite a challenge when dealing with more professional profiles of the same calibre. In this case, using LinkedIn automation can be a real lifesaver for your organization.
The benefits of utilizing a LinkedIn automation system are not just limited to creating new and quality connections.
Read MoreIf you've ever looked at the industries that some web design agencies serve, you might have noticed that some list B2B as an industry. Contrary to what they may believe, B2B is not an industry. Yes, it is made up of many different industries, but it itself is not a single industry.
Read MoreWhen you operate a B2B business, you have to develop the mindset that B2B business customers have different expectations and behaviour compared to customers. As they run businesses themselves and want to maximize their profits, B2B businesses prefer to look for better deals, especially those that benefit their niche.
Read MoreLinkedIn is a great place to meet and connect with decision-makers and even those who can influence a sale. LinkedIn is a social network marketed to the professional world. If you are a sales representative, especially in B2B, social selling is a must.
Read MoreMany LinkedIn members are using their profile as an online resume, which is a good idea... if you’re looking for a job. However, If you own a company, or work for a company under a sales capacity, your profile should be a sales tool - not to flex about the fact that you’re a CEO/founder/VP/etc.
Read MoreHow do you get someone to fork up $1K, $2K, $5K, $15K, or even $100K? You can’t just walk up out of the blue and ask them for the big bucks. They are going to think you’re crazy. And it’s difficult enough to do this for a one-time project; but what if your product/service is a monthly service and you need your clients to fork up that amount every month.
Read MoreFostering personal recommendations and referrals manually through LinkedIn with every user you connect with can take hours. However, there are valuable services you can use to automate this job for you. Tangoo Marketing LinkedIn Automation, for example, can generate 5-10 appointments with potential referral partners per week. Nurture these connections and turn them into long-term ones to reach your target audience.
Read MoreRelationship selling is not done overnight. It's important to invest the time to see desired results. There is a tried and true process of first building a foundation, then activating new partnerships before converting leads to clients.
Read MoreYour personal brand is what will help you keep more of your commission. You don’t have to rely on cold lead generation. You can increase conversion rates of leads and prospective referral partners looking for someone by showing that you’re organized and creative.
Read MoreThe reason why technology like bot marketing is needed is that a customer’s expectations for immediate responses don’t mix well with the reality that business owners are in constant meetings. For people shopping around for financing and houses, they need immediate answers and will simply give their business to whoever responds faster.
Read MoreWith the increasing dependence on the internet for homebuyers to get mortgage information, choosing a mortgage brokerage that will help you be a great broker and a great marketer is essential.
At Tangoo, we have recently taken a deep dive into the mortgage industry and have hung our hat with a brokerage to lend millions of dollars to Canadians! It was an interesting experience for our CEO, Paul Davidescu, who will share his experience below so you can also be thorough with your process and know what questions to ask.
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