CASE STUDY: TENDOPAY
INDUSTRY: FinTech
CLIENT: Tim Grassin, Co-Founder of TendoPay
SERVICE: Sales Acceleration Training
TendoPay, a FinTech company, faced the challenge of rapidly onboarding and training a remote sales team to drive business growth and demonstrate significant improvements in their sales motion. Tim Grassin, as the co-founder of TendoPay, with a keen focus on selling their tech business and increasing valuation, recognized the need for a scalable sales process that could deliver tangible results.
Being familiar with Paul Davidescu and his expertise in Sales Acceleration training, Tim turned to Tangoo Marketing, Paul's company, for a solution.
Tangoo Marketing specialises in empowering founders and growing sales teams to test sales campaigns in different niches and markets, utilising their expertise in Sales Acceleration training and GTM sprints. With their comprehensive approach, Tangoo Marketing offered the perfect fit for TendoPay's requirements.
OBJECTIVE:
The primary goal was to equip TendoPay's remote sales team with the necessary skills, knowledge, and resources to accelerate their sales performance and achieve rapid growth. The client aimed to enhance their pipeline generation, improve conversion rates, and ultimately drive a successful business exit by showcasing scalable sales operations.
“After seeing how well Paul had managed to automate their sales process with Level Up Mortgages, I asked him for some tips. He instead provided a full 360 training for my sales team along with a sales playbook under his Tangoo program. The team really enjoyed the training, and we have since seen a lift in our pipeline and conversions. Paul and Santiago went above and beyond during each session to make sure we were getting our money’s worth.”
OUR APPROACH:
Under Tangoo’s guidance, the Sales Acceleration training was tailored to the specific needs of TendoPay. The training encompassed comprehensive modules, interactive workshops, and a sales playbook designed to empower the sales team with the expertise and tools required for success. Leveraging their expertise in setting up and executing multi-touch LinkedIn campaigns, supported by evergreen Sales Playbooks, the program focused on systematically testing and documenting the most effective sales campaigns across different niches and decision-makers. The training encompassed the following key components:
"Done With You" Consulting:
Tangoo's consulting approach consisted of weekly scrums, LinkedIn profile optimization, hands-on scripting, sales strategy, and campaign tweaking to align with different decision-makers and niches. This approach allowed TendoPay to embed repeatable sales processes into its DNA and align its sales efforts with company valuation goals.
Sales Process Optimization:
Analyzing and refining the existing sales process to identify bottlenecks and streamline operations. This involved mapping out the buyer's journey, defining clear sales stages, and implementing automation techniques to enhance efficiency.
Playbook Creation:
Developing a comprehensive sales playbook that outlined best practices, strategies, and key selling points for the FinTech industry. The playbook served as a guide for the sales team, ensuring consistency and alignment in their approach.
Campaign Execution:
Tangoo Marketing worked closely with TendoPay's sales team to execute targeted sales campaigns, leveraging the power of LinkedIn and utilizing the insights gained from previous testing. The focus was on driving rapid growth, proving the effectiveness of TendoPay's sales Go-To-Market (GTM) plan, and achieving tangible results.
Sales Skills Development:
The training program provided comprehensive guidance on sales skills, including effective communication, relationship building, and leveraging personal branding for B2B relationship selling. TendoPay's sales team received personalized coaching and hands-on support to enhance their sales capabilities.
RESULTS:
The Sales Acceleration training program delivered tangible and measurable results for TendoPay, contributing to their successful business exit and demonstrating the impact of a scalable sales operation. Key outcomes achieved include:
Conclusion:
Through the Sales Acceleration training program, TendoPay successfully transformed its remote sales team into a high-performing unit capable of driving business growth. The collaboration with Paul and Santiago, along with the comprehensive training, sales playbook, hands-on support, and campaign execution, enabled TendoPay to optimize its sales process, increase pipeline generation, and achieve improved conversion rates. The success achieved in scaling their sales operations significantly contributed to TendoPay's overall business success and successful exit.
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