CASE STUDY: Waterbear.Cloud

INDUSTRY: Tech

CLIENT: Karen Smecher, CEO & Co-Founder of Waterbear.Cloud

SERVICE: Sales Acceleration Training

Waterbear.Cloud is an innovative and cutting-edge tech company that assists small enterprise companies in building and managing cloud infrastructure. They offer a clear and highly useful solution that provides an efficiency factor of at least 10X for building and managing AWS, resulting in a staggering 80% reduction in time spent on custom configurations.

OBJECTIVE:

With their breakthrough automated technology, Waterbear.Cloud aimed to effectively prospect and sell their solution to leads that fit their ideal target market. The founders, being technical individuals, had to learn how to adopt a sales mindset and rhythm. Waterbear.Cloud had attempted various lead generation initiatives, such as hiring lead generation agencies, sales consultants, and advertising through Google, and various social media platforms, but achieved little-to-no success.

Tangoo approached Waterbear Cloud’s business goals and needs with several different strategies:

RESULTS:

Conclusion:

Waterbear.Cloud chose Tangoo based on our sincere commitment to understanding the human connection. They appreciated our approach to presenting outreach opportunities and the tools we utilize. Waterbear.Cloud expresses its intention to continue working with the Tangoo team as they expand. With their current success, Waterbear.Cloud remains confident in relying on Tangoo's expertise to further develop standard operating procedures (SOP) and enhance its prospecting efforts.