Cheffer: Fixing a leaky bucket of cold leads not converting into actual meetings

INDUSTRY: Hotel and Hospitality

CLIENT: Keshev Kulkarni, co-founder and CEO of Cheffer

SERVICE: Sales Acceleration Training

Cheffer, a tech-enabled service that guarantees cost savings for the hospitality industry by optimizing group purchasing memberships, faced challenges in customer acquisition and sales process optimization. Despite a promising pivot idea and a good meeting rate, the conversion of prospects into customers was not at the desired level. The CEO, Keshev Kulkarni, recognized the need for a strategic overhaul of their sales approach to target 'wedge customers' effectively and improve their cold calling and CRM management.

OBJECTIVE:

The primary objective was to refine Cheffer's sales strategy, enhance the sales team's skills, and improve the lead conversion rate. This involved developing a warmer pitch to establish stronger connections with potential clients, honing better discovery skills for a nuanced understanding of client needs, and optimizing the use of CRM tools for more effective lead management. The focus was on creating a streamlined and personalized sales approach to boost overall conversion rates.

The approach included a series of workshops and coaching sessions focusing on:

Here are the outcomes of our efforts…

CLIENT TESTIMONIAL

“Tangoo helped me see the gaps I had as a technical founder that prevented me from closing sales. Paul and Santi coached me through everything in one step which helped me level up the clients I was able to bring to the table. This is a MUST-have resource for any technical founders out there procrastinating on their sales process or simply spread too thin ever to go deep and set up the proper automation system.”

— Keshev Kulkarni, CEO of Cheffer

CONCLUSION:

The sales acceleration training provided by Tangoo Entertainment Inc. has been instrumental in Cheffer's growth. By shifting from a technical to a more empathetic sales approach, Cheffer has seen improved engagement with potential clients. The training has also highlighted the importance of personal interaction in sales, leading to a more robust and effective sales strategy.